Founder Bio

Gary Chan is the founder of Synergy Group Digital, a lean WordPress agency focused on building websites as long-term marketing foundations for small to medium businesses.

With a background spanning engineering, sales, marketing, and operations, Gary approaches websites as marketing systems — combining structure, usability, visibility and Google search engine optimization standards to support real business growth through Digital Marketing. He personally oversees standards and quality control while working with trusted developers and designers to deliver reliable, scalable WordPress websites.

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About Synergy Group Digital

Websites built for Businesses that want to last

Most business owners don’t actually just want a website.
They want clarity, credibility, and a platform that supports growth.

Synergy Group Digital exists to build WordPress websites that serve as a reliable foundation for marketing, sales, and long-term operations — not just something that looks good on launch day.

Why this matters (especially for Business Owners and Entrepreneurs)

I’ve worked in sales, marketing, advertising, operations, and engineering for over a decade.

I’ve seen this from both sides:

  • businesses spending money on websites that never help sales
  • teams stuck with platforms they can’t update or scale
  • owners relying too heavily on social media they don’t control

A website should be an asset you own, not a liability you work around.
That’s why we approach websites as marketing platforms, not just designs and pages on the internet.

Our Approach:

A Lean Agency, by Design

Synergy Group Digital is intentionally lean. Instead of bloated teams and high overhead, we focus on:

  • clear standards and website development workflows
  • proven tools and premium software
  • repeatable systems
  • and trusted developers and designers

I personally handle/oversee:

  • client onboarding
  • website structure and standards
  • quality control
  • long-term website maintenance and care plans

This allows business owners to get high-quality websites without unnecessary cost or complexity, while still having room to grow in the future.

Built with operations in mind

Alongside running Synergy Group Digital, I also work as Head of Operations for a US-based web agency, supporting a large portfolio of managed websites.

That role keeps me grounded in:

  • delivery systems
  • quality assurance
  • WordPress updates and best practices
  • scalability
  • and what actually breaks when websites are poorly built

These industry practice directly influence how we build and maintain websites for our own clients.

Your website isn’t just built to launch; it’s built to survive real-world use.

How we approach websites

Our websites are:
  • WordPress-based, flexible and future-ready
  • structured for SEO and AI search visibility
  • easy to update and manage
  • designed with conversion and clarity in mind
  • ready to integrate with marketing tools and e-commerce
  • supported through care plans, not abandoned after launch
We focus on long-term usability, not shortcuts.

Who we work best with

  1. small to medium business owners
  2. freelancers and service providers
  3. teams who want a reliable online foundation
  4. owners who value clarity over hype
If you want a website that:
  • supports your marketing
  • represents your business professionally
  • and grows with you over time
You’re in the right place. We understand why websites matter, not just technically, but commercially.